“This is a human problem. And I think that if we are really dedicated to it and we use evidence-based approaches, we can really make an impact and make a dent in the problem.”
— Jessica Nordell, Author, The End of Bias: A Beginning
Toxicity and hostility in the workplace are often easy to identify and address. However, identifying unconscious bias is much more difficult, as many people have a hard time noticing when it’s at play. Unconscious bias is what happens when we act on subconscious, deeply ingrained biases, stereotypes, and attitudes formed from our experiences, upbringing, and environment. This week, we consider what unconscious bias looks like in the workplace, how to minimize its impacts, and how technology may be a tool to help.
Jessica Nordell, a freelance writer, started pitching stories under a gender neutral name. Upon doing so, she started to see more of her pitches accepted. Since then, she’s dedicated her work to examine solutions to unconscious bias. She even teamed up with a computer scientist to develop a computer simulation of a workplace to better understand the phenomenon and has written a book to summarize her research. Learn about her book and consider the ways to end unconscious bias in this interview.